01 The Coach's Craft
Methodology and technique, at depth.
The editorial heart of Rallova. The reasoning a senior coach would walk a junior coach through — not commodity tips. Weekly long-form on YouTube, fortnightly essay here.
The Journal
Coaching, the long version.
Methodology, market analysis and conversation — written coach-to-coach, in the register the work deserves.
How it is organised
Five pillars. One register.
The Journal publishes against five content pillars — The Coach's Craft, Pathway, The State of the Game, Studio Sessions, and Voices. Each has a defined audience and a defined cadence; together they make up the editorial brain of Rallova.
Long-form essays live here, video lives on YouTube, and the briefings live in your inbox. The voice is consistent across all three.
The pillars
What each one is for.
02 Pathway
How the career actually works.
Conversion routes, certification questions, honest comparisons against PPR, BPCA, LTA and FIP. Built for the coach making a considered decision.
03 The State of the Game
Industry analysis for operators.
Market sizing, federation movements, capacity gaps, the quarterly State of the Game briefing. Written for venue and academy operators.
04 Studio Sessions
Tactical breakdowns of pro play.
Annotated, calm, analytical. Reaches advanced players and gives coaches teachable material. Court geometry over court chatter.
05 Voices
Conversations with coaches who matter.
A fortnightly podcast — long-form interview, audio first. The senior figures of the category, in their own register.
Featured (forthcoming)
What we are publishing.
Indicative pieces from the editorial pipeline — full essays follow as they are published.
The Coach's Craft
Why the Bandeja is taught wrong.
A close look at the most common fault in the most important padel shot, and the two-word cue that fixes it. Padel L1 handbook excerpt.
The State of the Game
The window for European pickleball is 18 months.
Pickleball England membership rose 79% in a year. There is no certification body of scale. The window is closing as US bodies circle.
Pathway
From LTA Accredited to Padel Coach, in 20 hours.
Walk-through of the Tennis Convert SKU — what is waived, what is kept, why the badge means the same thing.
Studio Sessions
One decisive moment, annotated.
Three pauses in a single pro padel point. Two of the three decisions are wrong. The mistake wasn't the lost point.
Voices
60 seconds with a coach who pivoted.
‘The first thing I had to unlearn was the swing.’ The opening of the Voices podcast, on the conversion experience.
The Coach's Craft
How cues actually work.
Internal vs. external focus, the constrained-action hypothesis, and why every Rallova cue is two words pointed at the ball.
Subscribe to the briefing.
The quarterly State of the Game briefing — chart pack, operator essay, no fluff — is sent to subscribers ahead of publication.